12 May 2009 TEAM Marketing, Inc. announced today the addition of Fort Lauderdale-based NewBaby.com as its newest client. TEAM Marketing, recognized as a leading brand, sports and entertainment marketing agency, has been retained as NewBaby.com’s marketing agency of record. TEAM will be charged with developing strategic partnerships to help increase brand awareness and drive website traffic, and in addition, will assist with NewBaby.com’s public relations initiatives.
NewBaby.com is well known for establishing the first video destination site for moms to create, share and learn via video from pregnancy through parenting. Currently, NewBaby.com has more than 100 mom Vloggers chronicling their journeys through motherhood and sharing insights on parenting on the site. Featured “Mom Experts” cover topics such as pregnancy, fitness, adoption, product reviews, going green, saving money, working at home, the Question of the Week, and more. The unique NewBaby Vlogger Network has pioneered the way in which moms share and connect with each other by providing video cameras to mom bloggers and experts to use for contributing to NewBaby.com, and then sharing links to the video posts on interactive micro blogging sites like Twitter.
“NewBaby.com is an incredible resource for new parents to help navigate what can be both a very challenging, but also very rewarding time in their life,” said TEAM Marketing president, Bill Marshall. “In today’s digital world, NewBaby.com has harnessed the power of streaming video to give moms and moms-to-be an innovative way to tackle problems and share ideas instantaneously and with a personal touch.”
“We’ve selected TEAM Marketing as a strategic business partner because of their depth of expertise and commitment to providing proven results,” said Bob Sullivan, CEO of NewBaby.com. “NewBaby.com has a wealth of information to share with mothers, and we’re happy to have TEAM Marketing in our corner to help us reach discerning moms via partnerships with brands they care about and trust.
TEAM MARKETING, INC.
Boca Raton-based TEAM Marketing is a full-service sports and entertainment marketing agency focused on helping its clients drive business through sponsorship and brand development. Clients include ADT Security Services, Inc., Vonage, New York Jets, Rock ‘n Roll Hall of Fame and dotMobi. For more information about TEAM Marketing, Inc., visit http://www.teaminc.net.
NewBaby.com is an online video destination resource site and community where moms can find and share information about pregnancy, parenting, products, going green, and other topics concerning today's families. The site also helps moms connect and network via video and chat with other moms including experts such as co-founder by Maria Bailey. For the past 10 years, Maria has been the voice of moms by surveying and providing research about moms, pioneering the way for consumer products marketing groups to understand what really matters to moms. Maria's most recent book, "Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology" was released in September 2008 and her next book "The Ultimate Mom" is due out on Mother's Day 2009. http://www.newbaby.com
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