Tuesday, September 22, 2009

Three Screens of Increased Viewing

TV, Internet, mobile: up, up, up
Americans are consuming more video content across their three screens—television, Internet and mobile—according to The Nielsen Company.

The research firm’s “A2/M2 Three Screen Report—2nd Quarter 2009” indicates the screen to gain the most US video viewers was mobile, with a 70% year-over-year increase. Traditional television viewing climbed by 0.9% between Q2 2008 and Q2 2009, while online video viewing was up significantly in June (due to changes in methodology, online figures should be used for directional purposes only). Timeshifted TV viewing was on the rise as well, with 32.2% more viewers in Q2 2009 than the prior year.

Most video viewing channels also saw quarterly gains. Traditional television, however, is subject to seasonal viewing patterns that led to a decrease from Q1 2009 to Q2 2009, despite the rise over 2008.

Americans spent significantly more time watching video content on the Internet in June 2009 than a year earlier. Average mobile viewing was down 10%, however, with mobile subscribers watching 3 hours and 15 minutes of video per month. Consumers also reported watching more than 141 monthly hours of traditional TV, and 7 hours and 16 minutes of timeshifted TV per month.

Nielsen emphasized that consumers were adding screen time, rather than simply replacing one screen with another. The report noted that 57% of Americans with Internet access at home multitasked at least monthly by using the Web and TV at the same time.

“Though this two-screen, simultaneous usage amounts to just 3% of their TV viewing, it already represents more than a quarter of their at-home internet usage (28%),” according to the report. “This simultaneous activity is one reason we see continued growth of both Internet and TV consumption.”

Another look at technological adoption and media consumption habits of Americans comes from “The State Of Consumers And Technology: Benchmark 2009, US” report from Forrester Research. According to the study, 25% of US households have a DVR, facilitating timeshifted television viewing.

Forrester also found that consumers spend an average of 8 hours per week with traditional media such as television and newspapers, and another 8 hours per week with new media, including the Internet. Despite the even split across the board, those under age 40 spend an average of about 2 hours more per week with new media than traditional.

Saturday, September 19, 2009

Cutest Kid Photo Contest ~ Win a HD Vado Video Pocket Camera

Contest starts Sept 20th and runs through October 4th 2009. Winner will be announced on Monday October 5th.

Contest rules:
1. Upload your child's photo age 0 - 10 years old - only one entry per child / no limit per family - must be current within the last 6 months
2. Tell us about the photo briefly and post it to the Creative Vado Group with the words: "Creative Vado Contest Entry: Please Vote!"
3. If you have a blog, post your photo entry on your blog post and get votes from your viewers, be sure to put the link in your entry HERE so we can see how many votes you are getting.
4. If you have a twitter account - be sure to tweet the contest out directing them preferably to your entry on MomTV and use @CreativeLabs and #momtv in your tweets. (example: "Please vote for my child to win the @CreativeLabs #MomTV cutest kid photo contest http://is.gd/3t3yr ~ enter your child today!")
5. The top 10 will be selected and posted at for more exposure for the final day of voting at MomTV's sister site, NewBaby.com, on MomTV and NewBaby.com's FaceBook pages.
6. One winner will be selected and will be awarded the Grand Prize of a Creative Labs HD Vado pocket video camera valued at $229.

Contest starts Sept 20th and runs through October 4th 2009. Winner will be announced on Monday October 5th.

Creative Vado HD

Capture life in HD

Creative Vado HD Movie

See it, shoot it, share it - capture life's unforgettable moments in high-definition clarity and share them online with Creative's Vado HD Pocket Video Cam. The thin, lightweight Vado HD is small enough to fit in a pocket, purse or the palm of your hand, and easily captures video in 720p high-definition quality with just the touch of a button. The Creative Vado HD is the only pocket video camera to feature high quality HDMI connectivity and an included HDMI cable that provides 1080i output to an HDTV.

One-touch record button
Capture high-definition video
Record all your fun moments at an HD video resolution of up to 1280x720p! With the wide-angle glass lens, you can also capture wider scenes and more action in your videos. This precision-engineered glass lens produces sharper and clearer images, giving you professional-looking videos. Vado HD also has 2x digital zoom and works great in dim environments.

Record all you want2 hours of recording and playback
Simply start and stop recording with the touch of a button. Record up to 2 hours1 of stunning HD plus quality video, up to 4 hours1 of HD quality video or up to 8 hours of video at VGA resolution. The large 8GB internal memory1 and three recording modes give you the freedom to choose the video quality that's best for you.
Built-in flexible USB connectorConnect and share in an instant
Simply plug in Vado HD's flexible USB tab and post your videos directly onto popular web sites such as YouTube™, Photobucket or Box.net with the built-in Vado Central software. You can even save your great quality video clips to your computer for a lifetime of memories.
Upload videos easilyEdit movies and snap photos
Make and edit your own short movies, or capture snapshots in still and burst mode with the built-in Vado Central software.
Playback on your HD TVPlayback video on your HDTV
Connect your Vado HD camcorder to any HDTV with the included HDMI cable and enjoy your videos in 1080i HD quality.
High-quality video compressionHigh-quality video compression
The latest H.264 video compression technology provides unprecedented video quality at ultra-efficient file sizes for the best possible viewing experience. Record up to 4 times more videos, compared to MPEG-4 encoded ones.
2-inch LCD ScreenLarge 2", antiglare screen
Set up the perfect shot, review clips onscreen or show them off to friends. Keep the videos you like; delete the ones you don't.
Removable, rechargeable batteryRechargeable for hours of fun
Enjoy 2 hours of recording and playback with the Lithium-ion battery2; simply recharge via USB. Need more time? The battery is even removable so you can change out for a fresh one.

Wednesday, September 16, 2009

Total Online Video Streams up 41% from Last Year

September 15, 2009

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.

Overall Online Video Usage (U.S.)
August 2009Year-Over-YearMonth-Over-Month
Unique Viewers (000)139,17618.00%2.40%
Total Streams (000)11,363,81941.00%1.50%
Streams per Viewer81.719.60%-0.80%
Time per Viewer (min)204.938.60%-3.20%
Source: The Nielsen Company
Top Online Brands ranked by Video Streams for August 2009 (U.S.)
RANKVideo BrandTotal Streams (000)Unique Viewers (000)
5Nickelodeon Kids and Family Network158,7906,376
6Turner Sports and Entertainment Digital Network151,6067,826
7Fox Interactive Media149,30414,823
8Disney Online103,9929,524
9MTV Networks Music102,0216,227
Source: The Nielsen Company

Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.

VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.

A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.

Wednesday, September 9, 2009

Save Big on the Go with Yowza!


New Version– Including Maps, Push Notifications, New Offer Alerts at Consumers’ Favorite Stores, Better Social Media Integration & More – is Now Available for Free via the iTunes App. Store and can be used on iPhone and iPod Touch Devices

Los Angeles, CA – September 9, 2009 –Yowza!! (www.getyowza.com) has announced the launch of Version 2.0 of its free mobile couponing application is designed to save consumers money and stimulate retail business.

Yowza!! removes the need to clip coupons or print out emails with promo codes by offering deals directly to the mobile device. Users can search for nearby, participating retailers either via zip code or by using the device’s built-in GPS to find stores within 1, 5, 15, 25 or even 50 miles of their current location. Once an offer is selected, a mobile coupon code or scan-able barcode can be redeemed at checkout.

Yowza!! Version 2.0 makes saving even easier. New features include the "My Stores" tab which lets the user keep track of their favorite stores and the number of new offers available at that particular location and push notifications that can be sent to the phone every time a favorite store adds a new offer, even when the application is closed. Yowza!! Version 2.0 also provides users with integrated maps: simply rotate the phone 90 degrees and a road map with all of the nearby retailers will appear making it even easier to get to a specific store and save money.

Another new addition, "Share your Savings," allows users to pass information on about the amount of money they have saved using Yowza!! – using social networks such as Twitter and Facebook, as well as via e-mail.

“We have gotten a great deal of feedback from our consumer users and retail partners – via social media, email and personal conversations, and – we are excited about how the new features will add to the overall mobile couponing experience for all parties,” said Greg Grunberg, co-creator of Yowza!! “We are building off of our successful launch to add new features that all of our retailer partners can now take advantage of.”

Yowza!! downloads have increased an average of 46% every month since its launch, and more than 200 merchants – in over 10,000 locations – are now participating. Retailers who have partnered with Yowza!! since its June launch include Sports Chalet, Loehmann’s, Madison Square Garden, Tutti Frutti Frozen Yogurt, Cirque du Soleil, Maria’s Italian Kitchen, Lobster Festival Weekend and Concerts, Little Joe’s Famous Pizza, San Jose Earthquakes, Vans Stores, Pat & Oscar’s Restaurants, 17th Street Café, Killer Dana Surf Shop, Shore Club Miami Beach and Spa at Shore Club, Sears Hometown and Hardware Stores, Plaza Hotel & Suites, additional Aveda Salon and Spa locations and Guitar Center stores nationwide.

They join these retailers on the cutting edge of the growing mobile couponing trend: Pier 1 Imports, Sears, Sports Authority, McDonald’s, Polacheck’s Jewelers, Finish Line, ESPN Zone, The Container Store, Islands Restaurant, Rubio's Fresh Mexican Grill, REI, Saks Fifth Avenue, Regency Shopping Centers, California Pizza Kitchen, American Golf Corporation, Cavallo Point Lodge, Marmalade Café, Traditional Jewelers, American Car Movers, Aveda Salon/Spa, Inner You Pilates, JRK Hotel Group, Cheeseburger Restaurants, Kiehl’s, Midway Car Rental, Santana Row Lifestyle Center, Seaton, Jill Roberts and Paige Premium Denim as well as Sysco, a national wholesale distributor with sales and service relationships with approximately 400,000 customers in the foodservice industry.

Jeff Haddox, Direct Marketing Analyst, Pier 1 Imports said, “The Yowza mobile application has allowed Pier 1 Imports to target potential customers within the vicinity of a particular store location. This enhanced targeting allows us to speak in a more concise and relevant manner regarding the event and pricing of an individual store.”

About Yowza!!
Founded by television and film writer/producer/actor Greg Grunberg (currently starring in NBC’s Heroes), along with technology entrepreneurs August Trometer and Rick Yaeger, and launched in June 2009, Yowza!! is an innovative mobile couponing application designed to save consumers money and stimulate retail businesses. Yowza!! is currently available in the U.S. as a free application for Apple’s iPhone and iPod touch. Yowza!! provides consumers with deals and discounts while also giving businesses the ability to monitor performance on an up-to-the-minute basis. Unlike traditional forms of couponing such as newspaper ads and insertions, Yowza!! offers can be updated instantly and targeted per region or particular store location and are environmentally-friendly.

For more information on Yowza!!, visit www.getyowza.com or www.twitter.com/yowza.

Friday, September 4, 2009

Notice: Annie’s Family Fund

Reprinted From Mommy Brain Reports:

Sep-3-2009 By Monica

A very dear friend of mine lost a family member this past week. You might know her as @CraftyMamaof4… Her cousin’s baby Annie was taken back to Heaven after just 2 months here on Earth. Her passing has just crushed the hearts of so many people I know.. many who have never even met her. She is a sweet angel now.
Another very good friend (@PlusSizeMommy) has started a donation fund for Annie’s Family. As you can imagine, with Annie being born preemie, and then passing after just 2 short months, her family is going through a whirlwind of emotions right now. Funerals and burials are very expensive, and she is trying to help in any way she can.
I spoke to her this evening, and am going to get together a little memorial care package for the family.
If you are able, it would be appreciated if you could donate anything you can. 100% of the donations will go directly to Annie’s Family.
To read more about Annie’s journey back to Heaven, go to CraftyMamaof4’s website.

If you’d like to make a donation, please donate via the widget below. I’ll also add it to my sidebar to make it easier to find… All funds are going directly to a Paypal account for the family.

Thank you so much!