Thursday, May 28, 2009

How People Share Online Video

Digital WOM

In a world of continuous technological change, the concept of “new” can get old.

Take online video, for example.

A few short years ago, the term “online video” was wishful thinking. Clips could only be slowly downloaded. They had to be viewed in tiny windows on the computer screen. Sound and graphics were primitive. Video was hardly a killer app.

But then, in a rush came—sometime between 2005 and 2006—YouTube in the US, Dailymotion in Europe and Tudou in China, video-sharing sites that all had three basic elements in common:

  • Flash Player technology that enabled instant viewing in the browser, without downloading
  • Upload-ability that made file-sharing with friends (as well as viewers around the world) quick and easy
  • Embedding code that allowed users to post video clips on Webpages and blogs

Suddenly video was an open, consumer-driven platform, with virtually no cost of entry. As a result, online video moved from niche to mass market, and in the process became one of the fastest-growing media platforms in history.

According to “The Global Web Index,” from Trendstream, with research conducted by Lightspeed Research, early this year 72% of US Internet users watched video clips monthly—making video bigger than blogging or social networking.

Frequency of Online Video Viewing Among US Internet Users, January 2009 (% of respondents)

According to the survey, 62% of US Internet users watched at least one clip a week, a figure that Lightspeed analysts translated into 97 million weekly viewers.

By contrast, Nielsen Online pegged the number of US online video viewers in April at nearly 117 million.

US Online Video Viewer Metrics, April 2008 & April 2009

That scale of usage would mean online video in the US is now as big as network TV.

“This research shows that in just three years we’ve reached a watershed in the way that consumers expect to watch, contribute and share video content,” said Tom Smith of Trendstream. “Web users want to participate at every stage, including the creation and sharing of material.”

The age of online video viewers trends younger: 82% of teens (16-to-17-year-olds) and young adults (18 to 24) streamed video, compared with 73% of Generation X (25 to 34) and 65% of older boomers (55 to 64) who said they watched.

Online Video Activities of US Internet Users, by Age, January 2009 (% of respondents in each group)

Online video-sharing was less common, with only 46% of users participating. While teen, young adult and Gen X sharing percentages hovered around 50%, the older the Internet users, the less likely they were to send videos.

One-half of all respondents shared videos via e-mail to friends and family. Twenty-three percent sent video out to friends on social networks, 21% by instant messenger and 14% to their friends on video-sharing sites such as YouTube and Hulu.

Methods Used by US Online Video Viewers to Share Online Videos, January 2009 (% of respondents)

The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites.

Sharing appears to happen mainly among close friends, as 72% of video-sharers sent to just one, two or three people.

“Those who access video are completely engaged in the content that they choose to watch,” concluded Mr. Smith. “It’s an impactful universe.”

Wednesday, May 27, 2009

Beyond The Mommy Blogger

Beyond The Mommy Blogger
Maria Bailey, May 27, 2009 11:30 AM
A lot has been written about "mommy bloggers" -- a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful influence these women have on their peers. It is a 180-degree move in the right direction and a long way from where companies were when Marketing to Moms was published a decade ago.

However, there is risk involved in extremes, and focusing too narrowly on mom bloggers as your moms strategy can be dangerous. Before I go any further, I want to say that I believe wholeheartedly in the power of mom bloggers. In fact, I proudly count myself among the population of mom bloggers. But beyond being a blogger, I am a mom Vlogger, a Mom Tweeple, a Mom Webmaster, and a Mom Podcaster.

Successful marketing in any segment of consumers requires an integrated approach of delivering relevant messages through multiple channels of communication. It is no different in the mom market. Marketers solely focusing their efforts on mom bloggers not only execute a partial marketing plan, but also miss two-thirds of the overall U.S. mom market.

Consider the numbers. Respected social media groups estimate between 23 million and 26 million moms are in the blogosphere. Sounds like a huge group; however, according to the U.S. Census Bureau, there are 83 million moms in our country. This means that only about one-third of all U.S. moms participate in blogging. If marketers are speaking to mothers only via bloggers, they are leaving two-thirds of their target audience untouched. To be successful, marketers must utilize a variety of channels to create a meaningful dialogue with mothers:

1. Video and Vlogging: According to BSM Media research, 90% of mothers have watched an online video in the past week. Yahoo says it's even higher. Moms visiting,, a YouTube for moms, view 11-15 videos per session and they currently have over 500 mom Vloggers. Video is fun, and a mom can watch a three-minute solution-based video while cooking chicken tenders. Brand videos don't have to be fancy. They can even be B roll. Simply upload it to one of many mom video sites, or while you are sending product to bloggers, look for mom bloggers who do video.

2. In-Home Parties: Moms love to socialize and share. In-home parties or mom mixers are a great way to put your brand in the conversation. Moms invite their peers to share in themed gatherings that include product samples and fun activities. We've found that 80% of the moms who attend will tell three to five other moms about the sponsor brand. Another 10% will tell five to ten other mothers. That's powerful word of mouth at work.

3. Radio and Podcasts: There is no other communication medium that keeps up with the pace of mothers better than radio. Moms spend up to 75 minutes a day in their cars with radio. Podcasting takes it even one step further because it allows moms to enjoy selected programs as they push strollers or shop for groceries. Producing a podcast allows a company to connect with moms on iTunes or other podcast directories. If you aren't into broadcasting your own branded show, there are plenty of great Mom shows out there to sponsor.

Today's mothers are carrying on hundreds of conversations a day and receiving information from numerous sources along the way. As a marketer, it's important to establish a meaningful dialogue with your consumer through multiple channels -- in blogs but also in their homes, in their cars and even face-to-face.

Thursday, May 21, 2009

Tonight on - Maria Bailey LIVE @ 8PM and Shynea from the PennyPinchingDiva @9PM EST

Tonight the Penny Pinching Diva is following up on last weeks topic with "How To Compose A Media Kit For Your Blog."

Maria Bailey will also be speaking more about how to work with PR and give some great insight into building your presence as a Mom Blogger!

Saturday, May 16, 2009

Giggle Talk about Natural Living Tuesday's 9 PM EST on MomTV

The first show is this Tuesday Night 9 PM EST! Giggle Talk Live: Green Diapering 101

Join Alaina as she share with you a few alternatives to the typical disposable diaper like cloth diapers, biodegradable diapers, and the new line from Huggies- Pure & Natural. She'll also have prizes!

Friday, May 15, 2009

Pass On YouTube - Grab MomTV ~Interview with me on StartupsLive.TV

Check out the interview that we did this week about MomTV ~

From the Startups Live Site:

Moms, do you worry about posting video of your children online? Worried that anyone can have access to your videos online? Wll moms, forget about YouTube! You now have your very own spot online to post your videos safely and can gain great friends along the way.

MomTV is THE spot for you!

Stephanie Piche, MomTV’s Community Director, stopped by StartupsLive TV to chat with us all about how MomTV came to life, all of the great features available to moms, and MomTV’s great launch during the first ever Mom’s Nite Out!

Newly launched May 2009, MomTV has taken sharing videos and vlogging to the next level. This brand new site for moms allows you to safely vlog about your children, share funny videos about your family, network with moms that share your same interests, and more! Another neat option - you can record your video right on MomTV or upload from your computer.

Not interested in vlogging? No worries! You can upload written posts just as easy and there is even a great option to do audio uploads. MomTV has thought of it all. And, I am sure if they feel they haven’t, it will be thought of and added soon.


On a side note - we are looking for moms who want to host their own LIVE streaming show on MomTV. Stop by and check us out and submit your idea for a show!

Tuesday, May 12, 2009

Penny Pinching Diva LIVE on MomTV Starting Thursday Nights 9 PM EST

Yes, that's right, we've got Shynea from the Penny Pinching Diva starring on Thursday Nights on MomTV.

Her first show will be LEARN HOW TO MONETIZE YOUR BLOG.

Shynea tells us that she is asked a lot of times when people start blogging they do it for fun or as a release. The reason why she started was when she found out that other mothers were doing to make money off of their blog, she got interested in learning how she could too. After much trial and error, plus some help from a very sweet blogger, she has learned how to make a part time income from my site.

Tune in Thursday night, May 14th, at 9pm EST to learn how you can start too!

Go here to sign the Mr. Linky and RSVP. If you have any questions in mind, please write them down and keep them near your computer. This will only be an hour show, but Shynea will try to cover as much information as possible. She will also make a handout available.

And what is a show without a giveaway? MomTV has sponsored this episode of Shynea's first show by providing her with a hot pink VADO to giveaway live on the show. How nice is that? RSVP today!

Monday, May 11, 2009

TEAM Marketing Inc Signs as New Client

12 May 2009 TEAM Marketing, Inc. announced today the addition of Fort Lauderdale-based as its newest client. TEAM Marketing, recognized as a leading brand, sports and entertainment marketing agency, has been retained as’s marketing agency of record. TEAM will be charged with developing strategic partnerships to help increase brand awareness and drive website traffic, and in addition, will assist with’s public relations initiatives. is well known for establishing the first video destination site for moms to create, share and learn via video from pregnancy through parenting. Currently, has more than 100 mom Vloggers chronicling their journeys through motherhood and sharing insights on parenting on the site. Featured “Mom Experts” cover topics such as pregnancy, fitness, adoption, product reviews, going green, saving money, working at home, the Question of the Week, and more. The unique NewBaby Vlogger Network has pioneered the way in which moms share and connect with each other by providing video cameras to mom bloggers and experts to use for contributing to, and then sharing links to the video posts on interactive micro blogging sites like Twitter.

“ is an incredible resource for new parents to help navigate what can be both a very challenging, but also very rewarding time in their life,” said TEAM Marketing president, Bill Marshall. “In today’s digital world, has harnessed the power of streaming video to give moms and moms-to-be an innovative way to tackle problems and share ideas instantaneously and with a personal touch.”

“We’ve selected TEAM Marketing as a strategic business partner because of their depth of expertise and commitment to providing proven results,” said Bob Sullivan, CEO of “ has a wealth of information to share with mothers, and we’re happy to have TEAM Marketing in our corner to help us reach discerning moms via partnerships with brands they care about and trust.

Boca Raton-based TEAM Marketing is a full-service sports and entertainment marketing agency focused on helping its clients drive business through sponsorship and brand development. Clients include ADT Security Services, Inc., Vonage, New York Jets, Rock ‘n Roll Hall of Fame and dotMobi. For more information about TEAM Marketing, Inc., visit

NEWBABY.COM is an online video destination resource site and community where moms can find and share information about pregnancy, parenting, products, going green, and other topics concerning today's families. The site also helps moms connect and network via video and chat with other moms including experts such as co-founder by Maria Bailey. For the past 10 years, Maria has been the voice of moms by surveying and providing research about moms, pioneering the way for consumer products marketing groups to understand what really matters to moms. Maria's most recent book, "Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology" was released in September 2008 and her next book "The Ultimate Mom" is due out on Mother's Day 2009.

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Wednesday, May 6, 2009 Sponsors National Moms Nite Out and Launches MomTV with 10 Live Streaming Event Locations Celebrating

Created by Co-founder of, Maria Bailey, NMNO expected to have over 1,000 Locations from Malls to Coffee Shops Celebrating with a 9 Hour Coast to Coast Virtual Twitter Party

May 6, 2009 Ft. Lauderdale, FL., the first video destination site for Moms to create, share, and learn via video from pregnancy through parenting and sponsor of National Moms Nite Out, is launching a new site, MomTV, where Moms can share through video and Live Streaming shows to celebrate motherhood on May 7th, 2009.

National Mom’s Nite Out, (NMNO), created by Maria Bailey, host of Mom Talk Radio, author of “The Ultimate Mom Book” and co-founder of has organized over 900 locations from retail and restaurants to private parties and online events with a special LIVE mom makeover and a nine hour virtual Twitter Party with live streaming using Stickam from ten locations (#MNO-09).

Retailers such as Simon Malls, Children’s Orchard stores, and Giggle will be hosting special Mom’s Nite Out celebrations, complete with refreshments, entertainment, and special offers. Family destinations Pump it Up and BounceU are also offering discounts to dads and caregivers.

“Our goal for National Mom's Nite Out is to unite Moms all over the country prior to Mother’s Day for a well deserved night off,” says Maria Bailey, co-founder of “Lots of moms spend Mother’s Day taking care of other mothers in their lives, NMNO is designed to bring moms together in their local communities, to meet other moms, create new friends, and have fun.”

Top mom bloggers and highly respected mom experts are also getting in on the fun by hosting their own events. Many locations include a Boston-area comedy show hosted by popular mom podcasters, Manic Mommies, a New York City “Daycation” themed party at Giggle, and book signing party in Los Angeles with Mom authors and experts such as Kimberley Clayton Blaine, Romi Lassally, Megan Calhoun, Michelle Lamar, and Mallika Chopra at the Mint Night Club.

During the nine-hour virtual party with Live Streaming on MomTV, and MomTV will be also be holding a fundraiser to benefit two charities, Green Wish and Healthy Child, with a goal of raising $10,000 that evening. Actor, environmentalist, Ed Begley Jr’s wife, Rachelle Carson Begley, from Green Wish, will be creating video messages for the event to help bring awareness to the toxins in homes and how to have a safe environment for children. and MomTV will also be raffling off prizes from sponsors of NMNO along with Creative Vado Video Pocket Cameras, the official video camera of

“When we started, we were excited to be the first destination where moms can share video and watch expert content and now with MomTV, we will be adding Live Streaming shows where moms can share topics from saving money to going green while interacting with viewers,” said Bob Sullivan, CEO of “We are honored to be a part of this first ever National Moms Nite Out with Live Streaming from ten locations on MomTV and providing video playbacks for moms who may have missed an event.” has been recognized as a trusted source by the Moms Choice Awards and is hoping that with the launch of MomTV, moms everywhere will be empowered to share via live streaming chat and shows as expanding on the video content they have been sharing on in video.

About Maria Bailey and National Moms Nite Out
Maria Bailey is the author of “The Ultimate Mom Book” (HCI, 2009), host of Mom Talk Radio, founder of and co-Founder of She is also the author of “Mom 3.0:Marketing With Moms By Leveraging New Media and Technology”, “Marketing to Moms: Getting Your Share of the Trillion Dollar Market” and “Trillion Dollar Moms: Marketing to a New Generation of Mothers.” Bailey has been featured in US News and World Report, Wall Street Journal and on CNN, Lifetime TV and various local affiliates. Bailey is also the host of Mom Talk Radio and co-Host of Good Day with Doug Stephan, the #7 morning drive time radio show.
For NMNO event locations and a complete list of partners, visit

About and is the first online video destination resource site and community where moms can find and share information about pregnancy, parenting, products, going green, and other topics concerning today's families. The site also helps moms connect and network via video and chat with other moms including experts such as co-founder by Maria Bailey. is the first LIVE video streaming community where moms can create and host LIVE streaming shows, chat live with other moms and share video with other moms. will offer video playbacks of shows from fashion and going green to saving with coupons. Please visit for more information.

Tuesday, May 5, 2009

Personalized Mother of the Year Award ~ Easy laughs and kudos from mom to mom

In appreciation for all the amazing mothers everywhere, MomsRising has made it possible for every mom to get a personalized Mother of the Year award -- announced online in a faux news cast.

Check it out here ( Send all your favorite mothers this video so that they can be congratulated by President Obama, celebrated by Hollywood stars, praised by remarkably articulate baby, and more. In addition to being very funny, check out the crawl under the newscast. They snuck in a little educational content that Moms out there will likely appreciate.

Saturday, May 2, 2009

Kentucky Derby Traditions - Hat Parade

I love hats, well, I like to have them, just never wear them. My friend, Christine, she loves them and is on a quest for the wide brimmed hat that was worn by Samantha in the Sex in the City movie. Well, I searched the web for one for her.. no luck, but I did watch the Kentucky Derby today and I could kick myself. I could have met her there and we could have tried to sweet talk one off the head of some of these ladies (after the big upset!!). Well, we'll get one next year Crusty. Enjoy this slide show - it is amazing!

Find more photos like this on bloomacious

Friday, May 1, 2009

National Military Appreciation Month (NMAM)

National Military Appreciation Month (NMAM), as designated by Congress, provides a period encompassing both the history and recognition of our armed services with an in-depth look at the diversity of its individuals and achievements. It allows Americans to educate each generation on the historical impact of our military through the participation of the community with those who serve encouraging patriotism and love for America.

Check out the events scheduled for 2009 by clicking here.

This month gives the nation a time and place on which to focus and draw attention to our many expressions of appreciation and recognition of our armed services via numerous venues and also to recall and learn about our fast American history.

National Military Appreciation Month (May 2009) includes Loyalty Day (1st), VE Day(8th), Military Spouse Appreciation Day (8th), Armed Forces Day (16th), and Memorial Day (25th). This very important month honors, remembers, recognizes and appreciates all military personnel; those men and women who have served throughout our history and all who now serve in uniform and their families as well as those Americans who have given their lives in defense of our freedoms we all enjoy today.

It recognizes those on active duty in all branches of the services, the National Guard and Reserves plus retirees, veterans, and all of their families - well over 90 million Americans and more than 230 years of our nation’s history. Let us celebrate them just as we celebrate the other important entities that make up this wonderful country of ours.

Please visit the NMAM website for more information and thank our military families for the sacrifice they make to keep our country safe.