It’s no secret that Moms share information with other Moms, from primping to pampering. It’s this desire to connect with each other that may have fueled the growth of social media and blogging. These days, Moms are going one step further and taking their blogs in front of the camera. Vlogs, or video blogs, are growing in popularity among Mom Bloggers who are aiming to form an even deeper connection with their audiences as well as with Moms looking to gain parenting tips and information. NewBaby.com, the online video destination for new and expectant mothers, has created a forum for these Mom Bloggers to transition into Mom Vloggers by launching the first-ever Mom Vlogger Network.
NewBaby.com is partnering with Flip Video, the line of handheld camcorders that is revolutionizing home videos, and Duke Struck, 14-time Emmy Award winning producer, to give their vloggers the resources and platform to film and share their videos. Made up of highly influential Moms Bloggers and parenting experts, the NewBaby Vlogger Network is pioneering the way in which Moms share and connect with each other.
“We are so thrilled to be partnering with such a diverse and respected group of Moms to bring another dimension to NewBaby, “said Bob Sullivan, co-founder of NewBaby.com. “Not only are they providing site visitors with invaluable information in an entertaining and accessible format, they are capturing the most joyous and significant moments of their life on film, to be relived for years to come.”
Armed with Flip Cameras, the New Baby Vloggers are chronicling their journeys through motherhood and sharing insights on parenting their babies. Wendy Stetson, of Babies Gotta Have It will be reviewing essential baby products while Mom Blog Favorite, Stephanie Precourt of Adventures in Babywearing will be filming installments on welcoming her fourth child. The 15 New Baby Vloggers will cover topics from the best positions to burp a baby to the pregnancy secrets that your doctor might not tell you.
Timing couldn’t be better for the NewBaby Vlogger Network, as online videos are becoming increasingly popular. Research conducted by BSM Media, a marketing to moms firm in South Florida, points to online video as the next preferred media among Moms. In fact, over 75% of moms have viewed at least one online video in the last 7 days and Moms are watching up to 11 videos during each online session. The NewBaby Vlogging Network is designed to give new and expectant mothers information they crave, in a format that fits into their ever-changing lifestyle.
“Online videos are growing in popularity because they are so adaptable to a Mom’s life”, said Maria Bailey, Co-Founder for NewBaby.com and Author of Mom 3.0: Leveraging Emerging Media and Technology to Market With Moms. “Vlogs allow Moms to learn and share with other Moms- all while stirring macaroni and cheese and answering homework questions!”
Newbaby.com, www.newbaby.com, is an online community where new and expectant moms learn, share, create and store videos- safe, secure and free. Registered Moms can create their own Family Video library, view educational videos by a team of experts or share views with mom produced vides.