Showing posts with label vlog. Show all posts
Showing posts with label vlog. Show all posts

Monday, March 16, 2009

Do you give up when you hear "No"?

BACKGROUND
You may know me from NewBaby.com where I am in charge of Marketing Initiatives and Community Development. I am also working on the launch of MomTV in addition to recruiting moms who video blog (vlog) to join NewBaby.com and share their content.

NewBaby.com has been around for about 4 years now and is the largest video blog destination site for parenting out there. NewBaby.com has a Mom Vlogger program where we have purchased 100+ FLIP video cameras to give to Mom Bloggers who want to add video to their blogging.

We try to make it a Win - Win for our Mom Vloggers with the added exposure from NewBaby.com... and then there is the budget dollars to buy more video cameras. We don't just give the camera's out without a commitment from our Mom blogger partner - as it is important to justify this program with content that is uploaded to our site.

For the most part - the Mom's who have received the FLIP video camera from us have become active contributors for which we are excited and grateful for. However, NewBaby.com has footed the bill for these 100 FLIP video cameras that the Mom's tweet and talk about... which is fine but FLIP has gotten lots of FREE PR from this.

Bottom line...

FLIP doesn't give back. As much exposure as they get from NewBaby.com and Mom Bloggers who get these FLIP cameras - they have not given back.

WHAT HAPPENS WHEN YOU HEAR NO?
You cannot imagine how shocked I was when I sent in a request of how great our program was going, what awesome Mom Bloggers were doing and how they were getting FREE advertising... and they requested more info. Like how will it benefit them etc... 5 questions.

I spent an hour on a response - articulating the value to their brand, pointing out that Mom's like the WiiMom / CoolMomGuide, Julie, Stephanie from Adventures In Babywearing, Amanda from OhAmanda, and other mom's were getting FLIP video cameras for video blogging, we were supplying cameras for twitter parties and Mom's were talking about the FLIP video camera in their video's.... and then I went into page views and tweets quantifying these views and the value to them from WOM marketing etc.... I was so sure the response would be favorable, that I was in disbelief when I went back into my inbox and found....

A response back in under 60 seconds!

Can you imagine?? It was very frustrating to know that if they truly read what was written, gone to the videos and blogs of these Moms who use FLIP video cameras from NewBaby.com they would have had to take at least 10 minutes to see the value and then make a decision...

60 seconds. How's that for a quick response and "sorry" we can't help you with your program........

Okay - so one door closes... (slam) and another one opens. I did some Google searches, used my trusty www.jigsaw.com account and found some execs at Creative Labs - where the competitive product to the FLIP -the VADO pocket video camera comes from.

I sent my email - detailing what we were doing with Mom Bloggers, how much exposure FLIP was getting and how we wanted to find a partner who wanted to help Mom Bloggers add video with NewBaby.com.... someone who knew the value of Mom Bloggers!

Even though it was late - it was worth it. I received a response from an exec who was very excited about what we were doing and wanted to help support our program - by sending us 150 PINK VADO video cameras.

I don't know about you - but that buys a LOT of loyalty from NewBaby.com and hopefully from the Mom Blogger community.

OH and the Creative Lab Vado Camera is the OFFICIAL VIDEO CAMERA OF NEWBABY.COM.... Thanks Creative Labs!

Now we have the tough job of shipping these awesome cameras out to you Mommy Bloggers!

If you are ready to add video and can commit to uploading video to NewBaby as a regular contributor - please email me at stephanie@newbaby.com or on Twitter @VideoBlogDiva.

Just remember - NO is not the end... just the beginning. It fired me up and for the better - love this new camera.... and you will too!!

Thursday, January 15, 2009

Special thanks to Dawn, the PainterMommy!

Dawn was so awesome in designing my blog that I use to post about NewBaby.com happenings, support our mom Vlogger program, and put a little about me and mine in the mix.

Visit Dawn's VA (virtual assistant site) she does more than just make web layouts... and is she fast? Oh yeah!! She rocks.

Help support our Mommy's and tweet about this or share with other mommies looking for website/blog/tweet help.

Have a good evening all... and thanks again Dawn!!

painter_mommy_blog_badgepainter_mommy_blog_badge

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Tuesday, January 13, 2009

Announcing Mamalicious Monday's with thePOSHpreneur @ NewBaby.com

Join NewBaby.com and join this group designed to help Mom's get that extra bounce in their step, feel better about themselves, build your confidence and remember you are WOMAN. This group is lead by Clarissa, thePOSHpreneur... will be lots of fun for moms of all ages!

Thursday, November 6, 2008

Looking for Moms who are Pregnant and Blog - to Video Blog with a Free Flip Video Camera From NewBaby.com

We are so excited to get some great new mom's contributing to NewBaby.com!! Here is the list so far of Mom's who are getting a Flip Video Camera from NewBaby.com to start video blogging / vlogging.

Check out their sites if you are not yet a follower! We'll keep you updated on their adventures in Vlogging!!
http://ReviewsfrommyLaptop.com
http://acowboyswife.com
http://evolvingmommy.blogspot.com
http://www.chefdruck.com
http://sweetnsassygirls.blogspot.com
http://www.evolvingmommy.blogspot.com
http://www.juststopscreaming.com
http://www.bizziemommy.com
http://www.berriesweetpicks.blogspot.com
http://www.mombloggersclub.com
http://MamaDivas.com

We are also looking for a few NEW to Be Mommy's who are pregnant and blog... and want to get started Video Blogging / Vlogging and contribute to NewBaby.com. If you are interested in the program, please let me know so we can chat about our program... and the FREE FLIP VIDEO CAMERA we will send you to get started!!

We'll keep you updated with new Mom contributions!

PS. You don't have to contribute to be a FREE member of NewBaby.com. Sign up and check out our awesome video resources!!

PPS. A HUGE benefit of joining and contributing to NewBaby.com (even being an expert contributor) is that it will dramatically increase your visibility and help to increase traffic to your blog!

Sunday, October 5, 2008

Popular Site Enhanced with Video Blogs NewBaby.com Unveils New Network of Mom Vloggers

It’s no secret that Moms share information with other Moms, from primping to pampering. It’s this desire to connect with each other that may have fueled the growth of social media and blogging. These days, Moms are going one step further and taking their blogs in front of the camera. Vlogs, or video blogs, are growing in popularity among Mom Bloggers who are aiming to form an even deeper connection with their audiences as well as with Moms looking to gain parenting tips and information. NewBaby.com, the online video destination for new and expectant mothers, has created a forum for these Mom Bloggers to transition into Mom Vloggers by launching the first-ever Mom Vlogger Network.

NewBaby.com is partnering with Flip Video, the line of handheld camcorders that is revolutionizing home videos, and Duke Struck, 14-time Emmy Award winning producer, to give their vloggers the resources and platform to film and share their videos. Made up of highly influential Moms Bloggers and parenting experts, the NewBaby Vlogger Network is pioneering the way in which Moms share and connect with each other.

“We are so thrilled to be partnering with such a diverse and respected group of Moms to bring another dimension to NewBaby, “said Bob Sullivan, co-founder of NewBaby.com. “Not only are they providing site visitors with invaluable information in an entertaining and accessible format, they are capturing the most joyous and significant moments of their life on film, to be relived for years to come.”

Armed with Flip Cameras, the New Baby Vloggers are chronicling their journeys through motherhood and sharing insights on parenting their babies. Wendy Stetson, of Babies Gotta Have It will be reviewing essential baby products while Mom Blog Favorite, Stephanie Precourt of Adventures in Babywearing will be filming installments on welcoming her fourth child. The 15 New Baby Vloggers will cover topics from the best positions to burp a baby to the pregnancy secrets that your doctor might not tell you.

Timing couldn’t be better for the NewBaby Vlogger Network, as online videos are becoming increasingly popular. Research conducted by BSM Media, a marketing to moms firm in South Florida, points to online video as the next preferred media among Moms. In fact, over 75% of moms have viewed at least one online video in the last 7 days and Moms are watching up to 11 videos during each online session. The NewBaby Vlogging Network is designed to give new and expectant mothers information they crave, in a format that fits into their ever-changing lifestyle.

“Online videos are growing in popularity because they are so adaptable to a Mom’s life”, said Maria Bailey, Co-Founder for NewBaby.com and Author of Mom 3.0: Leveraging Emerging Media and Technology to Market With Moms. “Vlogs allow Moms to learn and share with other Moms- all while stirring macaroni and cheese and answering homework questions!”

Newbaby.com, www.newbaby.com, is an online community where new and expectant moms learn, share, create and store videos- safe, secure and free. Registered Moms can create their own Family Video library, view educational videos by a team of experts or share views with mom produced vides.