September 15, 2009
The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.
| Overall Online Video Usage (U.S.) |
|---|
| August 2009 | Year-Over-Year | Month-Over-Month |
|---|
| Unique Viewers (000) | 139,176 | 18.00% | 2.40% |
| Total Streams (000) | 11,363,819 | 41.00% | 1.50% |
| Streams per Viewer | 81.7 | 19.60% | -0.80% |
| Time per Viewer (min) | 204.9 | 38.60% | -3.20% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Video Streams for August 2009 (U.S.) |
|---|
| RANK | Video Brand | Total Streams (000) | Unique Viewers (000) |
|---|
| 1 | YouTube | 7,188,638 | 107,730 |
| 2 | Hulu | 392,545 | 9,894 |
| 3 | Yahoo! | 226,601 | 28,402 |
| 4 | MSN/WindowsLive/Bing | 180,603 | 17,244 |
| 5 | Nickelodeon Kids and Family Network | 158,790 | 6,376 |
| 6 | Turner Sports and Entertainment Digital Network | 151,606 | 7,826 |
| 7 | Fox Interactive Media | 149,304 | 14,823 |
| 8 | Disney Online | 103,992 | 9,524 |
| 9 | MTV Networks Music | 102,021 | 6,227 |
| 10 | Blinkx | 94,728 | 425 |
| Source: The Nielsen Company |
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
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