Wednesday, September 16, 2009

Total Online Video Streams up 41% from Last Year

September 15, 2009

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.

Overall Online Video Usage (U.S.)
August 2009Year-Over-YearMonth-Over-Month
Unique Viewers (000)139,17618.00%2.40%
Total Streams (000)11,363,81941.00%1.50%
Streams per Viewer81.719.60%-0.80%
Time per Viewer (min)204.938.60%-3.20%
Source: The Nielsen Company
Top Online Brands ranked by Video Streams for August 2009 (U.S.)
RANKVideo BrandTotal Streams (000)Unique Viewers (000)
5Nickelodeon Kids and Family Network158,7906,376
6Turner Sports and Entertainment Digital Network151,6067,826
7Fox Interactive Media149,30414,823
8Disney Online103,9929,524
9MTV Networks Music102,0216,227
Source: The Nielsen Company

Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.

VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.

A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.

No comments: