Wednesday, March 25, 2009 Partners with Creative Vado as the Official Video Camera for its Mom Video Bloggers (Vloggers) Program

Vado Pocket Video Cams Selected as the Best Option for Moms to Shoot Videos and Easily Post them to to Share with Friends and Family

March 25, 2009 Ft. Lauderdale, FL., well known for establishing the first video destination site for Moms to create, share and learn via video from pregnancy through parenting has selected Creative’s Vado as the official video camera for their Mom Vlogger program.

Many reasons led to select the Vado Pocket Video Cam, from its small size to its ease of use. Moms really like the high-quality video that it captures and that it can store up to two hours of events, blog material, product reviews, or funny home videos, double the amount of the nearest competitor. Another key reason for the selection is that today’s Moms are more concerned about the environment and look for products that have a rechargeable battery, which makes the Vado a top choice for Moms going green.

Currently, has more than 100 Mom Vloggers chronicling their journey through motherhood and sharing insights on parenting on the site. Featured “Mom Experts” cover topics such as pregnancy, fitness, adoption, product reviews, going green, saving money, working at home, the Question of the Week, and more.

The unique NewBaby Vlogger Network has pioneered the way in which Moms share and connect with each other by providing video cameras to Mom bloggers and experts to use for contributing to and then sharing links to the video posts on interactive micro blogging sites like Twitter. The partnership with Creative will enable to meet its Q2 goal to equip more than 250 Mom Bloggers with video cameras. Creative is also providing special programs for Moms to purchase accessories as part of this arrangement. The Vado and the complete line of accessories can be found at www,

“Our goal starting out was to be a trusted resource and community for Moms to learn and share via video; we then started a program to help Mom bloggers add video by providing them a video camera to grow their capabilities as Digital Moms,” said Bob Sullivan, CEO of “We are excited to see how many of these influential Mom bloggers are now using video and our community to share with other Moms, the numbers are growing every day.”

Many Mom bloggers find the community through networking with other Moms and prefer to use it for their video content as the visitors are Moms, Dads, and Grandparents who come to see family videos, how-to videos, product reviews and more, not the general public where sometimes rude comments are left by users of sites like YouTube.

“We are excited to partner with unique video destination sites like as the Vado is perfect for the busy Mom to capture moments, ideas, and life as a Mom with a simple click of a button”, said Steve Erickson, VP and General Manager for Audio and Video at Creative. "We are looking forward to seeing more life captured with Vado now that is our partner.”

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About is an online video destination resource site and community where moms can find and share information about pregnancy, parenting, products, going green, and other topics concerning today's families. The site also helps moms connect and network via video and chat with other moms including experts such as co-founder by Maria Bailey. For the past 10 years, Maria has been the voice of moms by surveying and providing research about moms; pioneering the way for consumer products marketing groups to understand what really matters to moms. Maria's most recent book, "Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology" was released in September 2008 and her next book "The Ultimate Mom" is due out on Mother's Day 2009.

1 comment:

Stephanie's Mommy Brain said...

I agree the VADO is a great camera for moms! I've had mine for less than 24 hours and have used it several times. It small so it will fit in my purse (or diaper bag). I was surprised by the excellent quality of the video - even my techy husband was impressed. Transferring the video to my laptop was a breeze. And I'm in love with not having to constantly buy batteries for it!

Thanks again and Creative Vado!!