Monday, July 20, 2009

Disclosure Not Enough to Solve Blogola Problem

BlogHer COO Says Paid Posts Should be Segregated

Produced by Hoag Levins
Published: July 20, 2009

Thousands of female bloggers are involved in producing content for BlogHer.com.
NEW YORK (AdAge.com) -- BlogHer.com, the online female community that logs 15 million unique visitors a month, holds its fifth annual convention in Chicago this week. And one of the things attendees will be buzzing about in the corridors is the growing debate over blogola. In a pre-conference interview, BlogHer co-founder and COO Elisa Camahort Page said a blogger's mere disclosure that she is accepting money, freebies or perks to include product mentions in a post is not enough to solve the problem.


Follow link to video interview:
http://link.brightcove.com/services/link/bcpid1370868150/bctid30004519001

No comments: